Business Decision Analysis Analysis or Decision Analysis (DA)

Question: Discuss about the Business Decision Analysis for Analysis or Decision Analysis (DA). Answer: Introduction Business Decision Analysis or Decision Analysis (DA) is known as the discipline including philosophy, theory, professional practice and methodology important to address essential decisions in formal manner. Business Decision Analysis contains methods and tools that can identify, clearly represent and assess necessary aspects of a decision (SlowiÅ„ski, 2012). Reliance Communications Limited believes that organizations depend on their survival, nourishment and growth on the support and goodwill of the communities of which they are a fundamental part. Organizations should also pay back this generosity in every way they can. This belief of Reliance Communications Limited also helped them to make their decisions properly. The organization is devoted to evaluate and assess each business decision from the point of view of diverse stakeholder interest. Their need to minimize or eliminate any risk and to address long-term social, environmental and economic costs and concerns helped them to take effective decisions for their business. This study will briefly analyze the decision making process of Reliance Communications Limited by adding supportive literature with it. From The operational perspective, the business of Reliance Telecommunication Limited is divided into two strategic segments, which are Operations in India and Operations outside India (global operations). Therefore, decisions are made based on the region where the organization is planning to implement it (Zadeh, 2014). However, in the decision making process of Reliance Telecommunication Limited, the organization takes proper advices from their subsidiaries such as GCX, RTL, RCIL, Reliance Big TV and Reliance Infratel. Literature Review Organizational design and organizational structure of Reliance Telecommunications Limited Organizational design of Reliance follows a four design decisions that helps the organization to take any critical decision. Those four designs are here by mentioned below, Divisions of Labor: In the organization, work is divided into relatively specialized jobs that help to gain advantages of specialization (Moshkovich et al. 2016). This division of labor in the organization takes place in three dissimilar ways, which are, Any job is divided into different personal specialties Work is divided into dissimilar actions necessitated by the natural succession of the work the company does The company always tries to divide work along the vertical plan of an organization Departmentalization: In this process, the company is structurally divided by combining works in departments based on some shared characteristics or basis (Portscy et al., 2014). Some widely used departmentalization bases are, functional departmentalization, territorial departmentalization, product departmentalization and customer departmentalization. Span of Control: It describes and allocates number of individual who can report to a specific manager. Three different factors are responsible for determining the managers span of control (Amaladoss Manohar, 2013). Those factors are required contact, degree of specialty and ability to interact. Designation of authority: This process is to distinguish authority downward in an organization. Organizational structure of Reliance states the in depth roles and responsibilities, individual ownership of activities and individual ownership of work product. Their organization structure is known as a mix of hierarchy and matrix nature that makes sure that communication remains as effective as possible (Gangal et al., 2012). Each team in Reliance Telecommunication Limited is regularly trained and guided on the work place based on their respective domains. Some recent business decisions of Reliance Telecommunication Limited Reliance Enterprise includes internet data center, WiMax, MPLS, broadband services and VPN (Mahajan, 2014). Decision analysis of the organization mostly depends on several internal and external factors that are bound to put impact on the businesss productivity. The main objective of Reliance is to provide wireless connection to its customers; however, in recent years, the organization adopted several initiatives to improve their business portfolio. Besides, another reason behind taking those decisions were to provide a better end user supporting services. Some of the recent decisions made by Reliance are mentioned below, One India, One Rate plan: RCOM recently introduced a plan named as One India, One Rate. This was a unique and a first-of-its kind service where customers can get free National Roaming offer for both post-paid and pre-paid customers (Mishra Shrivastava, 2013). The plan allowed the customers to enjoy local, STD and roaming charges equal to their home plan tariffs. This plan was introduced not only to gain greater returns but also to increase their customer base. RCOM and free unlimited access to social networking sites: RCOM was a strategy introduced by Reliance Telecommunication Limited to constrain Smartphone penetration and data adoption. This decision was made by the management of Reliance in order to create a convincing position for GSM prepaid customers by featuring limitless and free social networking access (Facebook, Twitter and Whatsapp) with data plans (Hausman Taylor, 2013). Another goal behind taking this decision was to gather attention of young customers. Reliance MyStore up-sell portal: This process is a unique contribution for prepaid GSM subscribes on USSD platform. This up-sell portal allows the customers to have a very simple user interface from where they can purchase pre-paid balance without stepping into a Reliance outlet (Muthusamy, 2012). The management of Reliance Telecommunication Limited took this decision to support and utilize the concept of online shopping. Now days, people can buy anything from online stores without stepping outside. Reliance took adopted this process and allowed its customers to recharge and purchase other prepaid balances from their homes. GCX brand Next, the organization planned to update their public image and brand awareness among the customers and that is why the management decided to go live with GCS with a new Window to the World. The companys newly introduced corporate website was functioned to deliver a unique user experience that gave them extreme competitive advantage over their rivals (Amaladoss Manohar, 2013). The organization also took a vita decision to launch the site in multiple languages including English, Dutch, German, Chinese, Japanese, Korean and Arabic. After analysis, it was clear that in order to gain customer attention from outside countries this decision was made and the website was launched in several languages. Enterprise Services During financial year 2014-15 fillip, Reliance Communication Limiteds widespread business-to-business assortment boosted their business through collaborative innovation route (Shearmur Doloreux, 2013). Numbers of new services were launched in partnership with leading global technology providers. For example the company launched Cloud Video Intelli-Survillance with Panasonic, Business Booster with Google and some other cloud services with IBM and Hitachi (Moshkovich, 2016). After analysis these decisions of the organization, it was clear that the motto of Reliance was to become a leading cloud service provider with a diverse multi-brand portfolio (Carrera et al., 2014). Best practices The main goal of Reliance Telecommunication Limited is to provide best services to its customers. In order to provide superior services the organization need to understand the best practice models (Kastalli Van Looy, 2013). Some of the industrys best practice models are hereby mentioned below, EFQM European Foundation for Quality Management OF EFQM model provides a scaffold that allows organizations to conclude their current level of excellence. It also helps to figure out the places where improvements are necessary (Chang, 2014). This model also helps to make sure that business decisions meet the needs of all stakeholders and are aligned with the objectives of that organization (Carrera et al., 2014). ISO9001 This is an international standard for organization in terms of its internal quality management. Reliance Communication Limited uses this standard for demonstrating their business ethics in all of their decision-making processes (Huggins Weir, 2012). The rationality of this standard can be found in maintaining quality of the business operational functionality. These operational functionalities are intended to provide internet facilities and telecommunication facilities to overseas customers for connecting them with each other (Carmona-Lavado et al., 2013). CMMI Capability Maturity Model Integration is the process improvement approach adopted by Reliance Communication limited. The organization has adopted this approach for assessing its life cycle model towards developing internet facility. According to Velamuri et al., (2013), the contribution of these models in business process improvement can be found in each of its level provided to the service providers. Each level ranks organization as per its standardized process in the subject area, where it is assessing. CMMI model is also used as the framework in Reliance Communication to appraise it process maturity level. It led the organization to go further towards being more practical as well as disciplined (Garca-Pealvo Conde, 2014). Following five levels of this model lead the organization to improve the business process of Reliance Communication Limited: Initial: In this stage, the organization usually set initial objectives and thereby, results are often unpredictable. Reliance Communication uses this level for setting their prime organizational objectives of providing telecommunication service to the customers (Woodside Baxter, 2013). Managed: At this maturity level, organization ensures that its business requirements are properly planned, managed and performed. Reliance Communication use this repetitive process for assessing the technical flaws within its business process. Defined: At this maturity level, Reliance Communication Limited achieves generic and specific goal by gathering experience from level 1 and level 2. At this level, organization tries to tailor its project as per the standard set by it (Khalili Duecker, 2013). The organization use all well defined methodologies and technical processes to achieve organizational goals. Managed: The organization significantly categorizes different sub processes, which can contribute to the overall organizational process. These sub processes are controlled by effective quantitative and statistical process (Velasquez Hester, 2013). The organization also incorporates this quality and process measurement for their future decision making process. Optimized: At this maturity level, Reliance Telecommunication Limited ensures continuous improvements over their business process through innovative and incremental technical improvements (Olszak, 2013). At this level, the organization also address to the common issues, which come in the path of business success. ITIL Reliance Communication Limited uses Information Technology Infrastructure Library framework for making standard service plan. The focus of utilizing this framework is to provide quality products and services to the customers. This framework is primarily used in call cards and wireless telecommunication implementation. This technological implementation not only ensures better telecommunication, but also provides reflection upon current technological trends (Velasquez Hester, 2013). eTom Reliance Telecommunication uses this practice model for enhancing their telecommunication through the maps with the assistance of TeleManagement Forum (TMF). Through this model, organization can ensure interoperability of networks in their telecommunication. This model also uses reliable business approach and operating system for interconnecting and automating various business elements. Conceptual model Reliance Telecommunication utilize conceptual model for interconnecting diverse rudiments of business. It makes a single framework for providing better customer service in a unique way. Telecommunication Management Network Model is divided into four following layers and each caters to unique functionality towards better business operation (Woodside Baxter, 2013). Element Management Reliance Telecommunication Limited utilizes this layer to handle each individual network element. This layer includes information handling, hardware maintenance and alarm management (Huggins Weir, 2012). All these managing activities are done through recording statistical data of network system. Network Management Network management layer is used by the organization to perform distribution of network resources. It configures, controls and supervises all of the networks incorporated in the business. It also provides the overview of entire network and operating capabilities for better customer service (Chang, 2014). Software is responsible for managing the network system and elements towards providing telecommunication service. It also provides end-to-end view for managing resources and devices. Service Management Service management layer administer services in network. It also performs charging of services. In this layer, software is customized to create, deliver, manage service and service level agreement with the customers. The organization uses this layer as an interface between the customers and their IT service (Huggins Weir, 2012). This layer also assures quality of service, billing information, service orders and trouble ticketing. Business Management Reliance Communication Limited uses this layer for analysis current technological trends and quality issues in business model. It provides financial reports and basis of billing. Apart from that, it manages overall business in terms of budgeting, sales and ROI. This layer is customized for financial concern and business level view. Figure 1: Conceptual Network Model of Reliance Communication Limited (Source: Woodside Baxter, 2013) Overview of Reliance Communications Limited Reliance Communications Limited that is generally called RCOM is a popular Indian broad band and telecommunication organization that has their head quarters in Navi Mumbai. It is known as the Indians second largest telecom operator right after Bharti Airtel. RCOM is the worlds 15th largest mobile phone operator that has over 150 million subscribers. The organization was established in the year of 2004 and is a subsidiary of Reliance group (Kastalli Van Looy, 2013). Reliance Telecommunication Limited has five segments in their organization including wireless segment, broad band segment, global segment, investment segment and additional segments. Wireless segment contains any wireless operations of the organization. Broadband segment operates all the broadband operations and services of the company. Global segment includes national long distance and international long distance operations of RCOM (Huggins Weir, 2012). Investment segment contains activities that operates and monitors i nvestment operations of the Group companies. Last but not the least, other segments include customer care activities and DTH, also called direct to home activities. Reliance Telecommunication Limited also provides CDMA services in various states of India. The organization is also responsible for providing high speed wireless internet through its Net connect+ CDMA EVDO IX technology (Velamuri et al., 2013). It helps to provide high-speed download services up to 3.1Mbps and upload speed up to 1.8Mbps (Khalili Duecker, 2013). Reliance mobile was launched in the year of 2002 and it provides both GSM and CDMA services. Currently Reliance mobile services cover over 25,000 towns and over 6.2 lakh villages (SlowiÅ„ski, 2012). Reliance GSM provides services within a huge telecom circle i.e. Andhra Pradesh, Assam, Delhi, Haryana, Kerala, Gujarat, Chennai, Himachal Pradesh, Karnataka, Kolkata, Mumbai, Orissa, Punjab, Tamilnadu, Uttarpradesh, Goa, West Bengal, Jammu and Kashmir and Chhattisgarh (Mahajan, 2014). The organization is also capable of providing high speed wired broadband services though fiber optic cable in major cities of India. Some acquisitions under Reliance Telecommunication Limited are FLAG Telecom, Yipes Ethernet services and Vanco. History of Business Decision Analysis Reliance Telecommunication took its first decision to operate wireless and wire-line DTH service across the globe. It the largest IP enabled connectivity infrastructure, which is comprised of 280,000 kilometers fiber optic cable systems in India, Europe, Asia Pacific Region and Middles East. Later it had taken decision to provide communication of video, data, voice and internet communication system. In order to provide speedy internet service, the organization has launched 3G and 4G internet service (Huggins Weir, 2012). It offers superior data experience to the customers. Next decision of this organization can be defined in terms of Reliance Digital TV platform, which provide nationwide DTH (Direct to Home) service to the customers. It was the first organization, who launched high definition DVR in 2008 (Velasquez Hester, 2013). Apart from that, the decision to provide consumer broadband service made huge success for this organization. One of the popular business decisions of this organization was to launch worlds largest under-sea cable channel. Global Cloud Exchange (GCX) supported this decision. The organization gets sufficient equipment for supporting their cloud service in overall business activities (Garca-Pealvo Conde, 2014). Conclusion While concluding the study, it can be said that business decision analysis of an organization includes professional practice and methodology for addressing its key decisions. Reliance Telecommunication is always popular for its smooth wireless and wire-line telecommunication in all over the world. The organization is focused on dividing work according to the vertical plan. RCOM is the most recent business decision taken by Reliance communication. It is also named as One India, One Rate. It offers free national roaming for both pre-paid and post-paid customers. Reliance My Store offers online portal for the customers from which they can purchase prepaid balance online without going to any shop store. Some of the best business practices used by this organization are ISO9001, CMMI, and EFQM. These practices are used for maintaining the standard of the business in the organization. The practices were also responsible for maintaining business level excellence towards providing better cust omer service. The conceptual model of the organization provides unique functionality towards offering IT service to the customers. Apart from that, the conceptual model also acts as the interface between the customers and service providers. A sequence of business decisions in terms of wireless, wire-line and broadband telecommunication can be found in this organization. References Amaladoss, M.X. Manohar, H.L., (2013). 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